They say a little compliment goes a long way. And frankly, people often underestimate the effect and power of praise and good compliments. Other than boosting one's confidence and improving mood, ...

Virtual Sessions available. To schedule visit www.distinctivenature.org, email me or click the link under my photo to use your insurance. Life on the planet is stressful, and we don’t always feel like ...

Earlier this year, Andrew Tindall shared remarkable data with me. He’d linked System1’s creative library with the Effies database to produce the mother of all effectiveness datasets. When you have ...

Have you lost your self confidence, feel stressed or overwhelmed? Let Distinctive Pathways help you move out your own way and put clarity back into your life. Changes occur when you shift your mindset ...

Snickers is one brand that Mark Ritson calls out for having distinctive brand assets Making their brand distinctive is marketers’ main challenge but too many are focused on differentiation and are ...

Consumers are becoming increasingly sophisticated when it comes to understanding brands, which is highly relevant to the understanding of ‘distinctive character’. However, courts and tribunals are not ...